Major Achievements

Assistant Director, Admissions & Recruitment
University of Delaware
English Language Institute (ELI)

Newark, Delaware, USA | February 2008 – December 2019

One of the most respected intensive English programs in the USA. Provides linguistic, academic, and cultural programming and support for international students, professionals, and general language learners.

 

Student Recruitment:

  • Planned major recruitment events in China (2014-2015) which contributed to significant increases in conditionally admitted students at ELI in Fall 2015 (undergraduate: +49.5%; graduate: +140%)
  • Contributed to a three-fold increase in Venezuelan student enrollment (2013-2014) through the establishment and maintenance of strong relationships with agents and sponsors
  • Through frequent travel and consistent recruitment efforts in Brazil, contributed to an increase in Brazilian student enrollment at the ELI by approximately 36% (2013)
  • Developed strong and fruitful relationships with overseas recruitment agents and with representatives of sponsoring organizations

 

Web design, online marketing, and technology:

  • Redesigned the ELI website (www.udel.edu/eli), implementing a content management system (WordPress) and a “responsive” design, which resulted in user-friendly navigation and a design that is easily accessible across device types
  • Designed, created, and launched specialized websites for current students and for students with dependents in the USA
  • Designed, created, and launched a website that is used specifically for overseas recruitment agents, which contains resources to facilitate their ability to recruit for ELI programs (www.udel.edu/eli/agents)
  • Launched an e-newsletter for agency partners to keep them apprised of ELI activities/news
  • Implemented the use of email marketing service (MailChimp) to manage/provide metrics for email campaigns
  • Increased traffic to ELI’s Facebook page, resulting in over 10K followers
  • Worked with a third-party vendor to create an online e-brochure

 

Process improvements:

Successfully spearheaded many process improvements, including:

  • Converted program applications from paper to an online version, improving processing time and quality while also enabling us to collect basic reporting data and metrics
  • Instituted/supervised the maintenance of paperless student records
  • Created a system of simple online forms to facilitate the handling of student requests, improving quality of service and response time across ELI departments
  • Converted the agent contract management system to an electronic structure, improving the speed of service for payments and contract renewals
  • Implemented the use of an online system for saving notes of student advising meetings, enabling multiple advisors across departments to keep abreast of previous student contact
  • Updated method for planning and managing logistics for recruitment travel and events
  • Implemented use of project management software (WunderList) to better oversee projects with team members in multiple locations

 

Admissions and Student Services:

  • Receives consistently high scores from students on program evaluations for quality of service
  • Redesigned “ELI Welcome Package” (i.e., admissions package sent to new students with I-20 Form), making it a more useful resource with easier-to-follow instructions
  • Spearheaded project to convert ELI’s weekly newsletter from paper to an e-newsletter format, making it more accessible to students, teachers, homestay families, etc.
  • Implemented translated application forms via ApplyESL.com (a third-party vendor); the ELI’s “Apply Now” web page is often used by ApplyESL.com as a “best practice” in admissions
  • Redesigned the housing assignment and communication process, resulting in more organized service to new/continuing students and agents